How technology is reshaping the property market

Whether you’re buying, selling, or investing, you might have noticed that the property market has undergone a transformative shift in recent years. With streamlined processes, tech-savvy solutions, and enhanced accessibility, here are just some of the reasons why we can thank technology for reshaping the future of home buying and selling.

Instant online valuations

An algorithm is used to determine the value of your property online by analysing market data and sales of similar properties in your local area. 

This is the quickest method, day or night, to get a clearer idea of your home’s value.

Try our instant online valuation now

Online approvals

Online mortgage applications have increased within the past few years. The online application process for a mortgage agreement in principle has made things easier for prospective buyers. They can now study their mortgage options whenever and wherever they choose.

Related: Should I use a mortgage broker?

AR and virtual home tours

Virtual tours allow potential buyers to see a home without physically visiting it. This reduces travel time and makes it possible for relocators to find their future house without having to make too many lengthy trips.

Smarter properties

For today’s buyers, smart home technology is now standard. Sellers of older houses are starting to catch up with the latest technologies that many new-build properties are offering, such as integrated security systems, smart thermostats, and video doorbells.

Tech-driven property management

Landlords no longer need to worry about missing paperwork and scheduling in-person meetings. With our industry-leading tenant screening process, virtual tours, e-signatures, and online applications, technology has streamlined the rental journey for both landlords and tenants alike.

Related: How to manage multiple rental properties effectively

Social media marketing

Reaching your target audience in the current world can be as easy as uploading an online advertisement. Social media is becoming increasingly useful for agents, sellers, and purchasers for property marketing.

Property search portals

Online platforms are becoming the main source of leads in today’s property market. And now with integrated property portals like Rightmove and Zoopla, home-buyers have access to hundreds of homes in the local area

CRM software

CRM software helps agents manage their businesses effectively by tracking emails and leads, managing contracts and keeping tabs on any progress made with potential leads. 

Drones and high-quality images

One of the latest trends in property marketing is the use of drones to collect high-quality aerial images of properties. They allow a unique perspective that even in-person property viewings can’t offer. This is particularly useful for homes with large expanses of land, high-rise apartments, and properties with unique vistas.

Related: Majority of house hunters say bad listing photos would affect their offer

Live chats and chatbots

We can thank 24-hour live chats and chatbots for enhancing and personalising the customer experience on our websites. Whether you’re a seller or a landlord, a tenant or a buyer, you can have your questions answered without the need for a phone call.

Looking for your dream home? Get in touch with your local Whitegates branch today

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